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Our Consulting Team


Sandra Vallance

Director, Penelope Excellence, and at Relationships Australia SA, Director, Marketing and IT

Responsible for strategic infrastructure, which includes information technology and communications, business systems, marketing and social media/networking at Relationships Australia SA and an active member of the executive team, contributing to strategy, structure and business development decisions as well as major project and change management initiatives. In 2010, Relationships Australia SA commenced assisting other Australian agencies manage implementations of the Penelope Client Information System (more information available at This business is now evolving into AISR Consulting which is specifically focussed on ensuring other Australian and New Zealand agencies achieve the benefits from their investment in Penelope.

Sandra is also a Board Director of the Australian Scholarships Group (ASG) and currently Chair of their Innovation Committee and member of the Audit and Risk Management Committee.  Sandra is also a Member of the School Council for Mercedes College and was previously a Board Director for Diabetes SA. Prior to joining Relationships Australia SA, Sandra had extensive experience in the corporate sector including Deloitte Consulting, CSR Construction Materials, Normandy Mining, Santos and 2 years experience in a start-up IT company. Sandra has a Bachelor of Applied Science (Computer Studies and Marketing), Master of Business Administration and is currently studying a Doctorate of Business Administration.


Joanna Retnam

Delivery Manager, Penelope Excellence

Responsible for the delivery of Penelope Excellence for clients working with AISR Consulting. Joanna has been working with the Penelope Client Information System for the Community Services sector since 2009 when she was the Business Systems Manager at Relationships Australia SA. Joanna’s experience and skills extend to project management, implementation, project communications, training, best practice and operational effectiveness with the Penelope solution.

Joanna has experience in the corporate sector working for multinational corporations such as Sony and in IT consulting focusing on systems implementation and business process improvement. Joanna has a Bachelor (Hons) of Information Technology majoring in Systems Management and an Advanced Master of Business Administration.

Kym DeanKym Dean

Analytics and Reporting Specialist, Penelope Excellence

Responsible for ensuring that Penelope Excellence clients have seamless, timely and user friendly access to the information that helps them solve their business problems. Using leading edge contemporary reporting and analytics tools and techniques, Kym works closely with client management teams to develop and customise reports and dashboards to ensure that clients realize the benefits from the information contained in their Penelope Client Information System.

Kym has experience providing internal and external consulting services to the corporate, government and the non-profit sector. Her roles have included strategy, performance improvement, reporting and analytics. Kym has a Bachelor of Laws, Bachelor of Commerce majoring in Accounting and a Master of Business Administration.

Adrian croppedAdrian Selder

Senior Practitioner, Penelope Excellence, and at Relationships Australia (SA), Business Systems Coordinator

Responsible for Penelope Excellence within Relationships Australia (SA) and for its clients in AISR Consulting. Adrian leads Business Systems within Relationships Australia SA and has been with the Penelope Client Information System for the Community Services sector since 2009. Adrian’s expert skills extend to data migration, implementation, training and reporting. Adrian has taken the lead role in developing advanced reporting methods to assist with: agency reporting, practitioner (worker) reporting, Program (Services) Reporting, and developing external data dumps to connect with other databases from funders – all without using a third party reporting application other than Microsoft Office and Athena Software’s ODBC Connector.

Prior to joining Relationships Australia SA, Adrian has experience in IT consulting, disaster recovery planning and software application design. Adrian holds a Diploma of Business Analysis and is currently undertaking a Master of Business Administration.


Farnoud Jay

Practitioner, Penelope Excellence, and at Relationships Australia (SA), Business Systems Analyst

Responsible for providing analytical and informed assistance in facilitating the introduction and maintenance of management information services for Relationships Australia SA’s operations and in particular the Penelope Client Information System. Liaising with software providers, Farnoud works closely with management and end users to deliver business intelligence in the design, implementation and maintenance of management information systems, supporting software applications, reporting and performing a variety of technical tasks towards our client information system, course and student management system, finance and payroll, internal document management and other business systems.

With a Bachelor degree in Business Management Information Technology and Systems, as well as working as a Technical Solutions Expert and Change Manager at Hewlett-Packard for the ANZ Banking Group, Farnoud has gained exceptional knowledge on client needs as well as what the end user, the system and the business require in delivering their services proficiently. During the course of his time at Relationships Australia SA, Farnoud has been working on numerous projects and developing various intake and assessment documents on Penelope including the Family Law Doors, the Strength and Difficulties Questionnaire and many more dynamic documents. His Certificate IV in Training and Assessment has also certified him in facilitating nationally recognised and accredited courses in Australia.


Michael Woolfall

Penelope Support Specialist, Penelope Excellence

Responsible for providing excellent Penelope support to Athena Software’s Australian clients. Michael works closely with clients to provide a high standard of technical support, training as well as deployment and configuration services. Michael’s skills extend to troubleshooting and creative problem solving with systems.

Prior to joining the Penelope Excellence team, Michael was part of the Business Systems team at Relationships Australia (SA) where he provided support to end users of Penelope as well as other systems. Michael has a Bachelor of Business (Management of Information Technology).

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